There has been a lot of hoo haa surrounding the release of the image that will represent the 2012 olympics....for £400,000 we have been lumped with something that wants to be graffiti, that wants to be 'street', that wants to shine....but ends up being nothing more than an alleyway doodle that barely sparkles!
The problem I have with it is that it took me 5minutes to work out what exactly it was trying to say...like when a death person decides to speak instead of using sign language.
To me it feels like the dirty unwanted love child of those capital FM adverts! It took me about 3 tube journeys to finaly understand that it was screaming 'THE KOOKS' at me...I could never find WALLY, so how on earth I am meant to pick out the letters on these adverts? I understand they have got my attention and done it in a clever way, but I still don't want to listen to capital FM no matter how many 'quirky' ads they throw out there. It is shite, if that is the sound of london then i'm moving out!
So the olympic logo also presented me with the same problem...I have to admit I did struggle to see what it said! But much like CAPITAL FM, I have never had an interest in the olympics and so this logo..although costing stupid amounts of money and ending up looking like something a toddler constructed with fuzzy felt I still have no interest in the olympics! Job done :)
Honestly though, £400,000 on the design for a logo? Who was getting this money? Whose pockets are loaded for life? It is an awful way to spend money...no matter if the logo had ended up looking great..I still would not have jumped for joy knowing money was being thrown down the drain over something so small.
I liked the logo we have been using for the past couple of years, it is simple and has the thames running through it. There we go, london and the olympics strung together in one neat package. We had trendy, now we have Quasimodo.
Until next time.... xx
A cynical look at the world
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